Our websites, www.reactivefm.co.uk & www.distinctiveresindrives.co.uk, are operated by ReactiveFM Limited (company number 9785927).

Where we use “we”, “our” or “us” in this notice, we mean ReactiveFM Limited unless we say otherwise.

Where we use “our site” in this notice, we mean www.reactivefm.co.uk & www.distinctiveresindrives.co.uk.


Cookies are text files containing small amounts of information which are downloaded to your device when you visit our site. Our site recognises those cookies on each subsequent visit, enabling the site to recognise you. Unless you have adjusted your browser settings to refuse cookies (we explain how you can do this later on in this Notice), our site will set cookies as soon as you visit it.


We use cookies on our site to:

  • recognise you whenever you visit our site
  • remember the notifications you’ve seen so that we don’t show them to you again
  • allow you to navigate between pages efficiently
  • measure how you use our site so that we can update and improve it to give you the best possible experience.

The information we obtain from our use of cookies will not usually contain information from which you can easily be identified, such as your name.  However, we do collect some personal data relating to your computer or other electronic device, such as your IP address, your browser and/or other internet log information.

In most cases we will need your consent in order to use cookies on our site.  The exception to this is where the cookie is essential in order for us to provide you with a service you have requested.

When you open our site in your browser a cookie pop up message will be displayed and this will ask you for your consent for non-essential cookies to be placed on your device. If you do not click to accept cookies but you continue to use our site without disabling cookies, we will consider this to mean that you accept our use of these non-essential cookies.  A record of your acceptance will be stored in a functional cookie for 30 days, after which the cookie will expire and the cookie pop up message will be displayed again.

You may withdraw your consent or acceptance at any time by following the instructions for disabling cookies, signposted at the end of this Cookie Notice.

We use the following cookies on our site:


These cookies are essential in order to enable you to move around our site and use its features, such as accessing secure areas of our site. Without these cookies, services you have asked for cannot be provided.

Cookie name What is the purpose of this Cookie How long this Cookie lasts
__RequestVerificationToken Helps prevent Cross-Site Request Forgery (CSRF) attacks. Allows us to anonymously identify you as you journey through the site. End of browser session
ASP.NET_SessionId Preserves the visitor’s session state across page requests. Allows us to know that you’re the person sending us data. End of browser session


Third parties cookies are used to provide important functionality to our site, as well as collecting anonymous user data for analysis.

Cookie name What is the purpose of this Cookie How long this Cookie lasts
Add This We use Add This suite of tools to enable you to share pages, videos and images to Facebook, Twitter and by email. Add This uses a range of cookies for allowing social interactions, analysing usage for site performance and serving ads relevant to your interests. Persistent


These non-essential cookies allow our site to remember choices you make. The information these cookies collect may be anonymised and they cannot track your browsing activity on other sites.

Cookie name What is the purpose of this Cookie How long this Cookie lasts
messageSeen To decide whether to show the user the Cookie acceptance message. 30 days


These non-essential cookies collect information about how visitors use our site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Cookie name What is the purpose of this Cookie How long this Cookie lasts
_hjIncludedInSample This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc. End of browser session







We use Google Analytics to collect information about how you use our site.

We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to our site, where visitors have come to our site from and the pages they visited.

We don’t allow Google to use or share our analytics data.

_ga and IDE – 2 years

_gat, _gid, collect, r/collect and test_cookie – End of browser session

Google Analytics stores information about:

  • The pages you visit on our site.
  • The actions you perform on our site.
  • How long you spend on each page.
  • How you reached our site.
  • What you click on while you’re visiting our site.
  • Information about the browser and device you use to navigate our site, (including an anonymised IP address).
  • We don’t collect or store any personal information (for example your name or address) that can be used to identify who you are.

More details about how Google Analytics collects and processes data are available at www.google.com/policies/privacy/partners

You can opt out of being tracked by Google Analytics cookies across all websites http://tools.google.com/dlpage/gaoptout]


You can adjust the settings in your web browser to determine whether sites can set cookies on your computer.  More information about cookies and how to manage them, specific to your browser, can be found at https://ico.org.uk/for-the-public/online/cookies/.

If you have any further questions, comments or requests regarding our cookies notice or how we use cookies on our site, please contact us at info@reactivefm.co.uk.